An Analysis of the Kenyan Mobile Phone Market

An Analysis of the Kenyan Mobile Phone Market Author :Kevin Singh CONTENTS read/write head1: epitome OF THE Kenyan MOBILE PHONE MARKET3 1.1COMPETITION3 1.2 TECHNOLOGY4 1.3 orthogonal TRADE POLICY5 1.4 ECONOMY7 QUESTION 2: conquest OF SAFARICOM AND LESSONS FOR OTHER FOREIGN MOBILE PHONE CARTELS AND VENDORS8 2.1PEOPLE8 2.2 PRODUCTS9 2.3 CUSTOMER attend9 2.4 CONTINUOUS IMPROVEMENT9 2.5 SOCIAL INVESTMENT9 2.6 CONCLUSION10 QUESTION 311 3.1 THE LIKELIHOOD OF SAFARICOM LOSING COMPETITIVE ADVANTAGE BY non CUSTOMIZING PRODUCTS11 3.2THE STRATEGY THAT SAFARICOM NEEDS TO ADOPT TO CUSTOMIZE ITS PRODUCTS FOR THE LOCAL KENYAN MOBILE PHONE MARKET12 3.2.1Affordability12 3.2.2Market Research13 3.2.3 Value Adding function14 3.2.4 Customer Relationship Management14 Q4: HOW SAFARICOM TURNED THE POOR INTO ENTREPRENEURS AND appreciate CONSCIOUS CONSUMERS15 REFERENCES18 Question1: Analysis of the Kenyan Mobile Phone Market 1.1Competition traditionally research by the Massachusetts Institute of Technology (MIT), (2008), indicates that, [the pattern of ] subscribers in developing countries… now represent (s) the majority of 2.4 cardinal mobile resound users worldwide.

The Kenyan mobile phone market is no exception and has been described as macrocosm one of the fastest growing industries in Kenya (Karobia, C, (2006)). Since competition is commonly related to the supply and demand of products, the following graph is presented: Figure1: hardened Line Subscribers versus Mobile Phone Subscribers (Source: MIT 2008) Figure 1 shows that from 1994 until 2004 the sum up of fixed line subscribers has been fairly constant with very itty-bitty growth. The number of mobile phone subscribers however has exponentially swelled from early 1998 until 2004. According to statistics from MIT (2008) prior to June 1999, Kenya had 15000 mobile phone subscribers and by the end of 2004, the number of subscribers had grown to 3.4 million. Just 18 months by and by at... If you want to get a full essay, order it on our website: Orderessay

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