Assignment Sainsbury

INTRODUCTION OF SAINSBURY:- J Sainsbury plc (Sainsbury) is a retail range of mountains base in the UK. Sainsbury is engaged in grocery retailing done its supermarkets and convenience stores principally in the UK. The company operates its business by means of three divisions, namely, Retailing, Financial Services and Property Investment. Sainsbury serves its customers through a chain of 537 supermarkets and 335 convenience stores under the fault Sainsburys, and financial operate via Sainsburys Bank. Sainsbury offers around 30,000 food and non-food products and services. The company is headquartered in London, the UK J Sainsbury plc aboriginal Recent Developments subvert 11, 2010: Sainsbury launches first bakery college in the UK Mar 08, 2010: Sainsbury to add electronics to its website Mar 02, 2010: Sainsburys to strengthen supply chain in Africa Feb 19, 2010: Sainsburys opens new supermarket in Dursley, announces recruitments Feb 18, 2010: SWOTANALYSIS Strengths Sainsburys has had thirteen straight quarters of increment showing real turnaround in its business (Rigby and Braithwaite 2008). flush for 2007 it has shown an increase of 7% in turnover and a big 450% increase in profit after tax (Annual written report 2007).

It has an extremely experienced leadership team with Justin King, its Chief executive receiving great praise for his work in Sainsburys (timesonline.co.uk 2008 [online]). Sainsburys seems to be genuinely well placed on green and environmental issues overdue to its various recent initiatives, like buying fair-trade bananas (economist.com 2008 [online]). Furthermore its second in closing down gangmaster (Taylor 2008) has had a positive feat on the public in general. It has a positive consumer brand and its liked by both green activists and consumers. It is one supermarket chain that has a clear celebrity endorsing products, leading to increased sales. With Jamie Oliver, it has been saucer-eyed for Sainsburys to see uplifts in sales of specific ingredients that have... If you want to set out a full essay, order it on our website: Orderessay

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