Continental

History Continental was founded in 1934 and offered jet flights starting in 1959. The federation continued to offer more destinations around in the U.S. as well as around the world. The deregulation of 1978 caused trouble for Continental for the next 15 years. The company had never earned a profit outside of bankruptcy between 1978 and 1994. In 1993, Continental filed its second bankruptcy only ten years after(prenominal) the first. The company was headed for a third if it didnt get its act together. Continental was the result of seven airlines that merged together. The companys old dodge was to reduce costs and cut out features that were important to customers. Continental had ten presidents in ten years. Employees where not driven to secure the company better. Employees were ashamed to work for the company and the culture was terrible. If an employee valued to move up in the company, they would get the person forth of them fired. They learned not to tell supervisors when something needed to be changed and had no care for Continental. Out of the ten largest U.S. airlines, Continental ranked tenth, in 1992. Consumers knew this airline was the worst, and avoided flying if at all possible. The planes looked old, they didnt match, and the seats on the planes were different colors.

When something needed to be replaced, a part was interpreted from an airplane that was not in use. Flights were more often easy then on time, resulting in a lot of cash being spent to put customers on different flights and in hotel rooms. Once Gordon Bethune, CEO and Greg Brenneman, COO, took control, things started to look up. Key Issues Brenneman and Bethune had many goals in mind when they first got together. They needed to fly to places people requireed to go, when they wanted to go, in clean, attractive airplanes; get them there on time with their bags; and serve food at mealtimes (Brenneman 4.) In put together to do this, they knew these things had to happen fast. Continental currently has a competitive... If you want to get a full essay, order it on our website: Orderessay

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