Kudlers Fine Foods

Running head: KUDDLERS NEW PRODUCT Kuddlers novel Product Kudlers New Product Kathy Kudler has shown to be a strong commercial enterprise woman in the face of the gourmet grocer industry. To maintain that written report Kathy has decided to expand services by both localization principle and offerings. Kathy has researched the growing gourmet grocer securities industry and has found a select in Canada. By researching the grocery store Kathy found the one pick up production lacking is gourmet coffee bean. Ms. Kudler as well as other stakeholders of Kudler o.k. Foods essential enlist the marketing section for the expansion to Canada with new gourmet coffee product to be successful. The marketing department will show the market needs, product description, growth potential and competition in Canada. Market Needs Kudler Fine Foods has primarily been a meats, cheese and wines business. The consumer is satisfied but must also sterilise another stop at the received grocer on the way home. That additional stop is lost receipts for Kudler. The market needs the addition of the gourmet coffee to make Kudler a one stop shop for all needs. time looking into the product expansion it became apparent the growing market in Canada for gourmet grocers. Canada is a country on a campaign for quality products.

Kudler Fine Foods can meet the demands of the Canadian market especially with the internal product expansion nether way. Market Growth Market growth for KFF in the Canadian market looks favorable. According to the Coffee Association of Canada, 81% of Canadians drink coffee occasionally and over 63% of Canadians over the age of 18 drink coffee on a daily derriere making coffee the # 1 beverage choice of magnanimous Canadians. Coffee is a more popular beverage in Canada than the United States with just 49% of Americans drinking coffee on a daily basis (retrieved from the internet on June 6, 2009, at http://www.coffeeassoc.com/coffeeincanada.htm). This data along with other data prognosticate that there will continue to be... If you want to get a full essay, order it on our website: Orderessay

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