Marketing Research Paper: Global Expansion

| Marketing Research for Global Expansion | | | Making the decision to go ballistic a low-toned transaction can be a difficult decision for any business owner. Competition amongst pure businesses within the unify States can prove to be weaken for many businesses due to various factors at any given(p) time. The United States holds less than 5% of the entire world macrocosm; therefore, 96% of consumers live outside of the United States. At a recent international trade symposium held in Washington D.C., the pocket-sized Business Administration emphasized that todays world(prenominal) markets show both challenges and opportunities. In the global economy of the 21st century, our contention is not just the firm down the road. Our competition comes from anyone in any corner of the globe with a good idea, a good education and a good internet connection, explained SBA acting administrator Sandy Baruah. To more or less, the thought of expanding a small business globally seems impossible, but there are many resources open to business owners that provide support, research tools, and an abundance of information to suspensor determine if global expansion is an attainable goal. Exporting is the most commonly used global market strategy utilise by small businesses employing less than 100 employees.

In fact, these small businesses make up about 60% of the firms in the United States exporting products to other countries. As with major business decision, global expansion has advantages and disadvantages. Some advantages include: increased sales and profits, reach in foreign market share, reduced dependency on existing markets, and stabilization of seasonal market fluctuations. There are also disadvantages involved which include: hiring more staff, higher administrative costs, obtaining additional financing, learning and implementing new procedures, policies, and regulations, and obtaining special licensing. The advantages and disadvantages should be assessed carefully when making... If you want to get a full essay, order it on our website: Orderessay

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