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Black and Decker Corporation V Pre 1980 The Black and Decker Corporation ¡V Pre 1980 Company¡¦s Background In 1910, Duncan Black and Alonzo Decker invested $1,200 to start a company, which makes specialised machinery. Their product line included a take out bottle cap machine, a vest pocket-adding machine, a mold stamp splitting and coiling machine, machinery for the U.S. Mint, a candy-dipping machine and a cotton picker. The Black and Decker hexagon was introductioned and became the company logo in 1912. Two years later that is in 1914, Black & Decker filed its starting signal application with the U.S. Patent Office for a drill with a pistol grip and trigger switch. This innovative mother fucker design introduced portability to stationary tools. The new design would form the foundation for straightaways power tools industry. In 1916, the company introduced its first power tool ¡V a portable half-inch electric drill that was eventually placed on display in the Smithsonian Institute. The company strengthened its first plant in Towson, Maryland near Baltimore in 1917. A year later, in order to pursue worldwide markets, an ad was placed in American Exporter announcing new locations for B&D¡¦s representatives in England, Canada, Russia, Australia and Japan.

In 1921, full-page ads in the Saturday Evening Post signalled the beginning of B&Ds plug media advertising campaigns. Over the next forty years, Duncan Black and Alonzo Decker undertook a number of actions that established the company as the dominant hollo in power tools and accessories. In 1922, the first Black & Decker overseas subsidiary was formed in Canada and assembly operations, sales, service and store facilities outside the U.S. were build for the first time. The electric screwdriver was added to a ripening list of products during this year also. By 1924, B&D built a two-story administration building, housing executive and sales offices in Towson. Now re-modelled, this building still serves as Black & Deckers world... If you postulate to get a full essay, order it on our website: Orderessay

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