Oasis Hong Kong Airline

harbour Hong Kong Airlines: The First Long Haul, Low Cost Airliner in Asia Team A Scott Burgoyne, Marvin Cook, Randy Collins, Amanda Baldwin, Jason Odle and Cynthia Hicks-Leeper Everest College On-line Business Policy and Strategy MAN 4764-1001 teacher Monya Ashe February 11, 2012 Introduction harbor Hong Kong Airlines was founded in February 2005 by Rev. Raymond C. Lee, and his wife, Priscilla H. Lee had they survived; this month would bring forth marked their seven year anniversary. Unfortunately an airline that became cognize for its low fares liquidated it assets three years and two months after its uprise in April 2008. Oasis alleged that the ordination was doing well claiming that the confederation broke even after the first six months of operation. nevertheless Oasis liquidation proved that the company wasnt doing as well as it claimed. Oasis attributed their success to flying ample-haul so as to decrease maintenance and fuel addresss. But professionals in the field say flying long haul sectors burn down more fuel and requires similar maintenance to pithy-haul aircraft in order to ensure airworthiness. The fact that Oasis charges such low prices for it operate meant it did not generate enough revenue to cover its operate cost.

Oasiss attempt at competiveness turned forbidden to be its downfall. Oasis Hong Kong Airlines had several core competencies. One of the companys most important core competencies was the fact that Oasis was the only airline in the area to walk long haul flights for low cost, as the other airlines offered only short haul. Another core competence for Oasis was their ability to offer economy and business class. No other low cost airline in the area offered this. Another one of Oasis resources includes using secondary airports, saving the company money on landing and parking fees and the Hong Kong despatch business. Their planes could fill their storage areas with cargo and make money from that as well as passengers.... If you deficiency to get a full essay, order it on our website: Orderessay

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