Quality Function Deployment

The House of Quality

by John R. Hauser and Don Clausing

Harvard headache Review
reproduce 88307

Design is a team effort, but how do trade and
engineering talk to each other?

The House of Quality
by John R. Hauser and Don Clausing

Digital Equipment, Hewlett-Packard, AT&T, and
ITT are acquire started with it. Ford and General
Motors use it at Ford alone at that place are more than 50
applications. The ingleside of quality, the basic design rotating shaft of the management approach known as
quality function deployment (QFD), originated in
1972 at Mitsubishis Kobe shipyard site. Toyota and
its suppliers then developed it in numerous ways.
The house of quality has been used successfully by
Japanese manufacturers of consumer electronics,
home appliances, clothing, incorporated circuits, synthetic rubber, construction equipment, and agricultural engines. Japanese designers use it for services
homogeneous swimming schools and retail outlets and even
for planning apartment layouts.
A curing of planning and communication routines,
quality function deployment focuses and coordinates skills within an organization, freshman to design,
then to manufacture and market goods that cusHARVARD BUSINESS REVIEW

May-June 1988

tomers insufficiency to purchase and will continue to purchase.



The foundation of the house of quality is the
picture that merchandises should be designed to reflect
customers desires and tastes so marketing people,
design engineers, and manufacturing ply must
work closely together from the time a product is
first conceived.
The house of quality is a kind of abstract map
that provides the means for interfunctional planning and communications. People with different
John R. Hauser, at the Harvard Business School as a Marvin Bower fellow during the catamenia academic year, is
professor of management science at MITs Sloan School
of Management. He is the author, with Glen L. Urban, of
Design & Marketing of New Products (Prentice-Hall,
1980). Don Clausing is...If you want to get a full essay, order it on our website: Orderessay



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