The Toy Industry

The roleplay effort
A Broader Look at Mattel and Hasbro

MKT 501
Cleveland State University
Cleveland, Ohio

send prickle of Contents
Abstract
Introduction
History of Mattel
History of Hasbro
Product
Price
Place
Promotion
Market Segmentation
Trends
SWOT
Strengths
Weaknesses
Opportunities
Threats
Conclusion
References

Abstract

Introduction
The toy fabrication utilise to be a term used to describe a number of industries that produced small goods in any material. This could include hinges, buttons, hit buckles, and hooks. The term toy was used starting in the eighteenth century and changed to its now known form of toy as in plaything many years later. The 1900s were immense years for the toy industry. In 1903 the U Toy Industry celebrated its 76th anniversary. It was also the inaugural year of the American Toy Fair. 1903 also marked the 76th anniversary of the worlds favourite(a) toy the Teddy Bear. In 1916 the Toy Industry connectedness was founded. It is a New York City based national mountain association for makers and importers of toys, games, and childrens entertainment products.
Today the toy industry is one of the top five markets. It has U.S. retail sales of $21.4 one thousand million as of 2008 and worldwide retail sales of $78.1 billion in 2008.



Leading the toy industry today is Mattel. Mattel has revenues of $5.4 billion as of 2009 putting them at the top of this market. However, Mattel is followed by a close second know as Hasbro. Hasbro is the second worldwide producer of toys, and they have revenues of $4.7 billion in 2009.
History of Mattel
The history of Mattel dates back to the early 1900s. In 1945 Ruth and Elliot Handler and Har experient Matson founded Mattel. Mattel was launched out of a garage workshop in southern California. Mattels first products were picture frames, but Elliot Handler developed a post business making dollhouse furniture using old picture frame scraps. In this same year Harold Matson exchange his share of the business to the Handlers, and...If you want to get a full essay, order it on our website: Orderessay



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