?tr?tegic Plan: H?rley-D?vid?on
MBA 580 Strategies for free-enterprise(a) Advantage
University of Phoenix
?tr?tegic Pl?n: H?rley-D?vid?on
Executive Summary
Designing a strategic plan is one of the most important parts of the go withs senior executives job. As a result, most companies invest significant time and effort in a formal, annual strategic-planning process that typically culminates in a series of business unit and corporate strategy reviews with the chief executive officer and the top management team. Many excellent firms have conditioned how to beat their competitors through the implementation of new management, marketing, production strategies (Hitt, Ireland & Hoskisson, 2005). This written report examines the Harley-Davidson (H-D) caller phenomenon. H-D is one of those excellent companies whom have challenged the traditional ideas. This root will identify those strategies that have worked and brought the company and shareholders success for each one year.
familiarity Background
Harley-Davidson, a leading automotive company, manufactures heavyweight bikes, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial go such as wholesale and retail financing and policy programs (Harley-Davidson, 2008).
The H-D company began in 1903, when 21-year-old William Harley and 20-year-old Arthur Davidson constructed their first motorcycle in a garden shed . With their first motorcycle created came the Harley-Davidson (H-D) trademark, which has been in ceaseless use for over 100 years (Rigsby, and Gresco, 2003). The Harley-Davidson Motor Company incorporated on September 17 1907. In 1909, the company introduced the first V-twin engine which became an enduring H-D icon. The famous bar and sort logo followed in 1910. 1912 found construction starting on the companys manufacturing plant and headquarters on capital of Alaska Street in Milwaukee, Wisconsin, USA, where company headquarters remain to this day....If you postulate to get a full essay, order it on our website: Orderessay
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