Strategic Management - Case Studies

Strategic Management - content studies ____ 1. DD is the Indias premier public receipts spreader with to a greater extent than than 1,000 transmitters cover charge 90% of the solid fundaments population crossways an estimated 70 million homes. It has much(prenominal) than 20,000 employees managing its metro and regional channels. youthful years have seen maturement competition from many offstage channels numbering more than 65, and the cable and satellite operators (C & group A; S). The C & S network reaches nearly 30 million homes and is growe at a very agile rate. DDs business treat up is based on selling half-hour slots of proficient measure to the programme manufacturing businesss and charging them a minimal guarantee. For instance, the put forward responsibility for the basic 20 episodes of a programme is Rs. 30 lakhs confident(p) the toll of production of the programme. In exchange the producers get 780 countenances of commercialised age that he washstand sell to advertisers and can rejoin revenue. Break-even accuse for producers, at the present rates, thus is Rs. 75,000 for a 10 split second advertisement taint. Beyond 20 episodes, the minimum guarantee is Rs. 65 lakhs for which the producer has to charge Rs. 1,15,000 for a 10 second flaw in order to break-even. It is at this question the advertisers face a task the competitive rates for a 10 second spot is Rs. 50,000.

Producers are possessive approximately buying commercial epoch on DD. As a result the DDs communicate growth of revenue is still 6-10% as against 50-60% for the private field channels. Software suppliers, advertisers and audiences are deserting DD owing to its unrealistic determine policy. DD has one-third options before it. First, it should privatize, second, it should remain stringently public service broadcaster and third, a middle path. The take exception seems to be to drive DDs immense potential and step up as a formidable player in the toilet media. (i) What is the top hat option, in your view, for DD? (ii) Analyze the SWOT factors the DD has. (iii) wherefore to you think that the proposed alternative is the go around?...If you want to get a full essay, order it on our website: Orderessay

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