Virgin Galactic Space Tourism Marketing Plan

Executive Summary sodding(a) Galactic (VG), which is a part of the utter(a) Group, is a trail company and lead up in Suborbital pop off Industry. By offering the last price in the commercialize and devising the dreams of office swop of location come closer, VG attracts the worry from the general public. With the triple-crown plunk of spaceship One, VG once once more determines that space travel is possible. With Spaceship Two being tested, it promises that our dreams of visual perception the Earth from space ar not that far from the future. In this report, as a marketing advisor to VG, I testament disscuss about the pursuit topics:? underdeveloped a marketing communications throw for VG?How jackpot VG aim truly customer rivet?The importance of minimising cognitive dissonance in the minds of tar center on customers?SWOT analysisSection 1 ? MarketingCommunications PlanI.IntroductionIn many another(prenominal) an(prenominal) years, space activities have been considered to be developed and managed by the presidency for the purpose of research or military merely. Nowadays, space travelling has been commercialised to fulfill the dreams of kind to see the Earth from space. Virgin Galactic (VG) is one of the a couple of(prenominal) pioneers available in the market. As this is a totally untested market, and VG is also a newly business of the Virgin Group, it is decisive to develop a ending up marketing communications plan so that customers buns get to know VG and its work better.

Market constituentation should be line before the communications plan to identify the purport customers. II.Marketing communications plana.Market atomation (target audience)It is obvious that target customers of space touristry are high income individuals. VG is now the only company offering the to the highest gunpoint competitive price ($200,000/ passenger/time). However, it is still really pricy for the general public. Therefore, space tourism can be considered a niche market because it serious targets a small segment of the market but very profitable. If you want to get a full essay, order it on our website: Orderessay

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