Rural India has a population of 70 crore citizenry ( more(prenominal) than 60% of Indias total population) spread across 638000 villages. A report by National Council of Applied Economic Research (NCAER) says that the rural consumers name more than 50% of consumers and the rural market is a undercoat market for consumer goods and essential services. Culture is the editorial of our country and if the pillar is sturdy then it evict raise our country to a top level. Hence, organizations are helping to sustain as salutary as revive the rich culture of the country by means of their various programs. Today, Indias literacy rate is around 65%, up from 52% in 1991 (NSSO Survey). Considering the rate of increase, it would take some 20-25 years more to clear this problem. Hence, the CSR agenda of companies consider rural development as 1 of the important dimension.
About CSR
CSR refers to the corporations obligation to all its stakeholders. It stems from the hope to do well and get self-satisfaction in counterpunch as well as from societal obligation of business. This could be a strategic marketing activity in a way for a company to do well by doing something distinct from sales promotion, corporate philanthropy, corporate sponsorship, corporate Samaritan acts and familiar relations.
Now, it is assumed to be the responsibility of the business houses too. T here are three different levels of CSR which are described below: (i) free contributions, (ii) impact of operations, and (iii) impact through value chain.
Serving society seems to be one of the newfound corporate mantras. Being a part of people at the grass-root levels, uplifting the destitute, shouldering the elderly, educating the illiterate or connecting with rural areas; these spring a slew of Corporate Social Responsibility (CSR) ventures and are a necessary part of the branding exercise. The focus here is not restricted on people alone; it can be on creating awareness of the growing environmental hazards,...If you essential to get a full essay, order it on our website: Orderessay
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