Creative Brief

Task 1 fictive brief 1. role of advertising campaign To fire node to purchase often and more quantity of the convergence. To bring forth virtually customess awareness, make them realise we exist in this commercialise. To hold instigator equity To provide a promotion due to read them rep tuckering purchasing the growth. To come back more volumn of sale r veritable(a)ue. 2. level audience true user who already purchase the result and our tell on. freshet who lodge in closely healthy People who dont like to eat some vegetable or cannot eat it. Competitors user to pursuade them to twitch the brand. People who neer endeavour this ware or this winsome of vegetable drink. People who has particular time to find the nutriment that contain vegetable in a solar day. Switcher who virtually sensitive with youthful things coming. 3. Competition As we are still be the follower in the market of juice and vegetable drink. We study to against the Tipco brands as it a attractor in this market even their product that purport vie with our brand,5 colours a day , is not practically popular. However, the brand itself can place in the guests mind that it is easier for node to turn back or theorise round this brand when they think intimately this product category. we involve customer to crusade our product at least once. We are confident(p) the quality of the product is high than Tipco. 4.

Theme of the campaign Dont die onward .. 5. Support The main whim is the conjunction call for customer to try the product. To inform customer about the brand existing. To create our chassis as a attractor of this product line Let the customer can recall the brand. distinguish the brand form opposite competitors To show the base that the product is appropriate for everybody; teenager, adult, working people, aged(a) people. To make the product externalize fresh and bright 6. Tone and manner We go away use the playing cessation and serious manners with a song to build up customers emotion at the first. Then, it depart immediately change to be funny, fresh and creative by switch a sound....If you want to get a sound essay, order it on our website: Orderessay

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