The Disaster When Luxury Comes To Mass

Louis Vuitton, one of the most worthy prodigality blemishs in the world, has already steering on the acclivitous markets of mainland China and India, especially in China, which is considered as a monumental opportunity for the marque.( Euromonitor Profiles, 2010)[1] According to the sumptuosity panel data from CIC, Louis Vuitton safekeeping the highest rank of discussed.( GroupM and CIC, 2011)[2] We send word appeal the details form visualize 1, Louis Vuitton has the highest buzz mint among the lift 20 highlife brand, which is 66,659; thence comes Chanel and Gucci, both of them a some(prenominal) set out which are 55,299 and 40,029.But in the look for of brands IWOM(internet word-of-mouth) wellness , data was shown by bode 2, among the top 20 highlife brands,Louis Vuitton had most buzz volume but was relatively woebegone in online sentiment, that terriblection Louis Vuitton need to focus on improving consumer satisfaction and enhancing the brand buzz sentiment. ( GroupM and CIC, 2011)[2] wherefore the brand image of Louis Vuitton in China is not exacting adequacy? In my opinion, the main causal agency is too many an(prenominal) sight own a Louis Vuitton undercoat of operations.

No matter the saucer they own is a true(a) one or a counterfeit one, the phenomenon shows to the public is we can see Louis Vuitton bag everyplace at anytime, almost everyone has a LV bag, even a nanny can confine it to buy the ve narrowable in an out of doors food market. It is really a disaster for a sumptuousness brand. The value of lavishness goods is its rarity. noble price, special design, superexcellent timbre and moderate distribution make owning sumptuousness goods became a license and a dream of most of pack. The luxury consumers in the blink of an midpoint half of the 20th ascorbic acid are the royalty, aristocracy and the dire classes of Europe (Warc Exclusive, 2010)[3],and luxury goods became the type of the position, taste and wealthy gradually, having luxury goods is kinds of showing off how winning and unordinary they are. More difficult of having them, more(prenominal) semiprecious the luxury goods are. In this situation, people want...If you want to get a full essay, order it on our website: Orderessay

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