Business Internet Model Proposal for Coffee Company

PROPOSAL FOR CAFFEBENE presentation Contents active follow goal Plan of Action Bene?ts Budget Schedule Our team mesh Business sit around Team 5 SUNGKYUNKWAN UNIVERSITY About Company Caffebene In 2008 Cafe Benes CEO Kim Seon Kwon, opened its ?rst coffee sn atomic number 18 with visions of introducing the European coffee culture to Korean citizens. Caffe Bene has a extraordinary atmosphere for individuals, providing a setting where people can surpass time working, studying, or just chit chatting. Its vision has non been manifestly providing gourmet coffee. Rather, it wanted to become ?the place? for its consumers with its change close-fitting interiors and their friendly employees. Caffe bene has implemented innovative ideas for the menu and gain real Caffe Bene to make it distinct and different. The CEO of Caffe Bene is not wholly managing this unmarried company, but also managing other dining businesses as well. The possessor wisely drew several international contracts to volunteer Caffe Bene products to places wish hospitals, and schools, in order to increase revenue. Caffe Bene has adopted a global strategy where it offers standardized products, while strategic and direct decisions are most(prenominal)(prenominal)ly made at the mother company.

Internet Business pattern Team 5 SUNGKYUNKWAN UNIVERSITY About Company SWOT compend Strengths substantiating brand image Well localized menus Employee-based incorporate culture Weaknesses Insuf?cient forwarding No difference from other companies Inef?cient surgical procedure of stores Opportunities Potential offshoot of the m arket Rapid growth of IT diligence Can be t! he ?rst-mover of IT-based service in coffee patience Threats Establishment of new brands of existing giant multinationals The rapid blowup of small coffee shops with funky priced drinks Internet Business Model Team 5 SUNGKYUNKWAN UNIVERSITY About Company The Number of Stores Caffebene had the most number of stores which are 660 in 2011. Starbucks had 360...If you want to get a full essay, order it on our website: OrderEssay.net

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