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Microsoft|
set Assignment|
Shaving Cream merchandise in India|
|
jibbz|
[Pick the date]|

[Type the crochet of the document here. The annul is typically a forgetful stocky of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]|

Microsoft|
Pricing Assignment|
Shaving Cream Market in India|
|
jibbz|
[Pick the date]|

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]|

Introduction
The product course of instruction that we would be examining is shaving cream. By shaving cream, we not scarcely mean the cream purchased in tubes and tubs, but also that deal out as foam or a gel from atomizer cans. A few companies also manufacture shaving soaps which argon primarily used in rural areas.
According to a Gillette report conducted in June,2010, the Indian shaving market is worth(predicate) Rs. 1,500 crore and is growing at 7-8%. There are several players in the market, targeting various segments of buyers. In our survey, we discovered 38 brands.



These brands further maintain variants within the gel, foam and cream product types.
In this assignment, weve examined the terms spread across the brands and the results obtained from that analysis. Weve categorized the spread to three expense bands, and tried to list the characteristics of the brands within each price brand. next this, weve seek to understand the pricing strategy of four usual bands falling in different price bands. We then attempted to state some hypotheses that companies might make while creating a pricing strategy. Finally, weve listed some of the difficulties encountered while trying performing our survey.

Market Survey
The below diagram shows the various regions and markets that we covered

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