pART 3 / EMERGING MARKETS
AUTOMOTIVE dEAlERShIpS IN ChINA
AccelerAting performAnce
Klaus Paur ThE Chinese AUTOMOTIVE MARKET - A SUCCESS horizontal surface IN ThE NEW MIllENNIUM in new-made years, mainland China has surpassed Japan and the study european machine markets, and rapidly wrench the second largest automotive market in the world. only in the United States of America are more vehicles sold all year, and even this will change in the future. With a communicate annual growth of approximately 20%, china is fate to become the number one auto market in the world within the next three years. indeed, even with farther more conservative expectations, the middle Kingdom will hit the global top spot not later than 205 (see figure ).
FIGURE 1 dEVElOpMENT OF ChINESE AUTOMOTIVE MARKET
What makes china so outstanding among all major auto markets is the tremendous growth of the passenger vehicle market, feature with the immense potential for further development. the increasing economic prosperity enables more and more households to purchase passenger vehicles, providing mobility and freedom to take up around, as well as offering a counselling to display success and elevated social status.
the fast expansion of the passenger vehicle market (cars, mpVs, SUVs) is driven by first-time buyers who are purchasing an automobile for the first time in their liveness for private purposes. these buyers account for 70% of new vehicle gross sales in china.2 this substantial addition of new cars over recent years has increased the share
Copyright © ESOMAR 2008
AUTOMOTIVE 2008
pART 3 / EMERGING MARKETS
in all markets car dealers play an of the essence(p) role within a car manufacturers distribution strategy, because they ensure the sales and after sales help of the vehicles to end-consumers. in china, car makers rely mainly on 3S and 4S dealerships6 which overlie the relevant geographic regions, and are mostly run by independent As one of the fastest developing car markets with huge...If you want to get a full essay, order it on our website: Orderessay
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