A found of research done by Sigall and summon (1971, cited in baron and Byrne, 2003, pg 203) looked at an approach known as the bogus grapevine. The aim of this research was to look at accessible draw and whether attitudes towards minority groups are indeed affected by this. Prejudice is mostly assessed through self- report questionnaires, responses to questionnaires are influenced by social desirability Bias, which is the tendency to give socially approved answers, (Eyesnck, 2000). Sigall and Page designed a procedure to look whether the responses to questionnaires are influenced by social desirability Bias. A group of white-hot Americans were given a questionnaire to ask about their attitudes and views about black concourse. The results of the questionnaire showed two positive and non-prejudiced attitudes towards black people. The participants were then told that they would be attached to a machine called the bogus pipeline, which the experimenter claimed would be suitable to reminder the participants physiological responses and whence be able to discover the participants true opinions.
The results showed that their answers expressed more negative attitudes than the results of the questionnaire and therefore proving that social desirability bias does occur, (Eysenck 2000). Although the research proved that people are affected by the pressure of giving a socially approved answer, the validity of the research could be questioned. The participants were white and American, which could show cultural bias. The research could also be questioned on the grounds of it being unethical; the participants were deceived, as the machine could not really tell whether they were lying or not. The deception employ in the above procedure, meant that the participants were also unable to give a fully informed consent to...If you want to get a full essay, order it on our website: Orderessay
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