The workplace is also an surround in which language is used as a powerful tool to either empower or oppress. For years women have complained of gender-discrimination in the workplace which constructs a glass ceiling in an nerve above which they cannot rise. Language is a tool which helps keep women from locomote because it robs them of voice and the full expression of their identity. The work environment is a good deal a male domain reinforced by tools interchangeable language. An aggressive, powerful woman is a great deal seen as a " snatch", while the same kind of male is viewed with respect, admiration, and known as "ambitious". Yet, changes in language can empower groups suppress by its usage. Very
The political environment is another in which language is used quite regularly to oppress or empower. Recently the Republican Party has created a "Winning Women" hunting expedition aimed at gaining support from female voters. This campaign is laced with language that is designed to appeal to women, because it is designed to come them believe that they will be more "empowered" via the GOP than the antiauthoritarian Party. However, many women are aware of attempts to win them over with empty talk and language. The "Winning Women" campaigned has been deemed a failure, mainly because it has relied on language as its only tool for appealing to women.
As one amateur of the campaign notes, "Winning Women seems intent on ignoring all issues and focal point on packaging instead. The campaign is draped in pastels, alter with family photos, peppered with language like ?Bush's Power Puff Girls' and ?A woman Who Knows Who She Is.' If you think Democrats are annoying when they start talking or so women's issues, wait till you see what happens when Republicans don't" (Cottle 1).
Cottle, M. The GOP finds its feminine side. The New Republic. Aug 20, 2001, 1-2.
often groups whose goal it is to fight for gender equality help start about such lingual changes, removing some barriers women face in gaining an equal voice and right to express their identity. Still, such changes in language must evolve and do not buy the farm overnight, with their impact often being less or divergent than anticipated. As Richard Maxwell (719) notes, "Feminists have attempted certain linguistic reforms; for instance they recommend replacing formations like ?spokesman' with new coinages such as ?spokesperson.' But individuals do not change language at a stroke. Spokesperson, ironically, is now marked as famil
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