Coffeetime: Using Research in Decision-Making

Running Head: RESEARCH AND DECISION MAKING Research and decisiveness Making University of Phoenix MBA 510 CoffeeTime: Using Research in Decision-Making CoffeeTime is a global hot chocolate retailer looking to expand into Southeast Asia. Before theory up shop, they conducted research to ensure more about Indias rising market. Total Access provided market research to CoffeeTime. From this research, CoffeeTime learned grassroots geographical facts about India, such as its people and discipline size. They learned detailed demographical study about the pot including age, gender, religion, point of affluence, their cultural outlook (modern or traditional), leisure habits, and educational level. Demographics were embarrassed down by city so that CoffeeTime could use the information to decide which cities in India they should enter. What CoffeeTime does not know that they might learn from further research is whether Indians might be receptive to an American coffee bistro. CoffeeTime does not know whether the people of India want to assimilate expensive coffee drinks at an upscale coffee bar, and whether or not they would visit CoffeeTime. By studying demographics, you cannot predict peoples behavior.

Even if you survey them, what they say they will do and what they real do could be very different. How do the limitations of the data obtainable to Coffee Time affect the validity and reliability of the data? The validity and reliability of the data is in question repayable to the limiting aspects of the test and focusing on coffee drinkers. focalization strictly on coffee drinkers and not the percentage of the population that drinks coffee in India will greatly skew the results. change the scope to this population can pose a enormous threat to the outcome and resources CoffeeTime has already spent and could potentially garment in India. Another aspect CoffeeTime should consider is the reliability of the standby data that has led them to the decision to expand in... If you want to she-bop a full essay, order it on our website: Orderessay

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